IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-030-76255-1_5.html
   My bibliography  Save this book chapter

Quantitative Analysis of the Fashion Industry Comparing Spanish and British Small and Medium-Sized Companies

In: Firms in the Fashion Industry

Author

Listed:
  • Lorena Ruiz-Fernández

    (University of Alicante)

  • Laura Rienda

    (University of Alicante)

  • Bartolomé Marco-Lajara

    (University of Alicante)

  • Pedro Seva-Larrosa

    (University of Alicante)

Abstract

The current dynamic environment in the fashion industry is a major challenge for Small and Medium-sized Enterprises (SMEs). From an international perspective, we have considered interesting to focus our study on two of the European countries where the fashion sector is particularly relevant. Our aim is to describe and quantitatively compare the image and positioning of SMEs in the UK and Spain. To achieve this objective, we analysed the investments that these SMEs make in a trademark and their presence in social media (webpage and social networks). In general, our results indicate that the behaviour of the companies in these two countries is similar, although we also detailed some specific nuances between them.

Suggested Citation

  • Lorena Ruiz-Fernández & Laura Rienda & Bartolomé Marco-Lajara & Pedro Seva-Larrosa, 2021. "Quantitative Analysis of the Fashion Industry Comparing Spanish and British Small and Medium-Sized Companies," Springer Books, in: Laura Rienda & Lorena Ruiz-Fernández & Lindsey Drylie Carey & Irene García-Medina (ed.), Firms in the Fashion Industry, edition 1, chapter 0, pages 67-86, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-76255-1_5
    DOI: 10.1007/978-3-030-76255-1_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-030-76255-1_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.