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Introduction to the Individual Chapters

In: Firms in the Fashion Industry

Author

Listed:
  • Laura Rienda

    (University of Alicante)

  • Lorena Ruiz-Fernández

    (University of Alicante)

  • Lindsey Drylie Carey

    (Glasgow Caledonian University)

  • Irene García-Medina

    (Glasgow Caledonian University)

Abstract

The book Firms inthe Fashion IndustryFashion industry provides a comprehensive view of these firms in an international context considering crucial aspects such as sustainabilitySustainability, luxuryLuxury and communication. Over the course of nine chapters, the book collects real stories from companies in the sector, attempts to describe the main differences between fashion companies in different countries, highlights the role of sustainability and communication and/or offers a critical view of luxury brands from the consumer’s perspective.

Suggested Citation

  • Laura Rienda & Lorena Ruiz-Fernández & Lindsey Drylie Carey & Irene García-Medina, 2021. "Introduction to the Individual Chapters," Springer Books, in: Laura Rienda & Lorena Ruiz-Fernández & Lindsey Drylie Carey & Irene García-Medina (ed.), Firms in the Fashion Industry, edition 1, chapter 0, pages 1-5, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-76255-1_1
    DOI: 10.1007/978-3-030-76255-1_1
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