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Typologies of Manufacturer Identities in the Age of Smart Solutions

In: The Palgrave Handbook of Servitization

Author

Listed:
  • Tuomas Huikkola

    (University of Vaasa)

  • Suvi Einola

    (University of Vaasa)

  • Marko Kohtamäki

    (University of Vaasa)

Abstract

This book chapter conceptualizes a manufacturer’s new identity in a digitally connected world as a socially constructed phenomenon. We acknowledge the possibility of ambiguity in corporate identity among manufacturers’ key stakeholders (personnel, customers, and suppliers) when manufacturers pursue digital servitization strategies. We typologize eight archetypes of identities for a manufacturer providing digitally enabled services and solutions. We suggest that managers should give attention to narratives, organizational culture, processes, resources, and capabilities when pursuing organizational identity change.

Suggested Citation

  • Tuomas Huikkola & Suvi Einola & Marko Kohtamäki, 2021. "Typologies of Manufacturer Identities in the Age of Smart Solutions," Springer Books, in: Marko Kohtamäki & Tim Baines & Rodrigo Rabetino & Ali Ziaee Bigdeli & Christian Kowalkowski & Rogeli (ed.), The Palgrave Handbook of Servitization, pages 41-56, Springer.
  • Handle: RePEc:spr:sprchp:978-3-030-75771-7_3
    DOI: 10.1007/978-3-030-75771-7_3
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    Cited by:

    1. Huikkola, Tuomas & Kohtamäki, Marko & Rabetino, Rodrigo & Makkonen, Hannu & Holtkamp, Philipp, 2022. "Overcoming the challenges of smart solution development: Co-alignment of processes, routines, and practices to manage product, service, and software integration," Technovation, Elsevier, vol. 118(C).

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