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Sourcing the Defining Business Idea

In: Masterpieces of Swiss Entrepreneurship

Author

Listed:
  • Jean-Pierre Jeannet

    (International Institute for Management)

  • Thierry Volery

    (ZHAW School of Management and Law)

  • Heiko Bergmann

    (University of St. Gallen)

  • Cornelia Amstutz

    (University of Lucerne)

Abstract

How did the founders come upon their central, defining business idea that went on to shape the destiny of their companies? Although many of the firms profiled in this book are known for their products as of today, it is rarely known how they arrived at these ideas. Some left an unresponsive employer, some capitalized on personal experience, and others responded to walk-in innovators. There were those who listened to customer recommendations or were simply reading about an idea in a publication. Even a rejected job application turned out to be the source of a thriving company! By putting the spotlight on the idea finding process, the authors hope to trigger future generations of company founders to be more effective in identifying such ideas. A central idea described is the Open Mind or principle that emerged from the many conversations and interviews.

Suggested Citation

  • Jean-Pierre Jeannet & Thierry Volery & Heiko Bergmann & Cornelia Amstutz, 2021. "Sourcing the Defining Business Idea," Springer Books, in: Masterpieces of Swiss Entrepreneurship, edition 1, chapter 19, pages 195-209, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-65287-6_19
    DOI: 10.1007/978-3-030-65287-6_19
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