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Wings

In: Travel Industry Economics

Author

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  • Harold L. Vogel

    (Vogel Capital Management)

Abstract

This chapter reviews the history, economics terminology, accounting, and marketing aspects that affect the global airline business. It shows how important technology and marketing investments shape the competitive playing field and why running a modern aviation enterprise is so capital intensive, complex, and sensitive to overall economic conditions. It also provides balance sheet guidelines that can be applied to financial analysis of all travel and tourism companies.

Suggested Citation

  • Harold L. Vogel, 2021. "Wings," Springer Books, in: Travel Industry Economics, edition 4, chapter 0, pages 57-159, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-63351-6_2
    DOI: 10.1007/978-3-030-63351-6_2
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