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Clean India Mission and Its Impact on Cities of Tourist Importance in India

In: Strategies in Sustainable Tourism, Economic Growth and Clean Energy

Author

Listed:
  • Perfecto G. Aquino

    (Duy Tan University)

  • Mercia Selva Malar Justin

    (Xavier Institute of Management and Entrepreneurship)

  • Revenio C. Jalagat

    (Al-Zahra College for Women)

Abstract

Tourism is an essential industry for India for its economic advancement. Tourism contributed to one-tenth of India’s GDP and 42 million jobs in 2018. India has launched various measures to promote and push the tourism industry. Amidst the various schemes of the Government of India, Clean India Mission seemed to have a positive impact on the tourism Industry. The study aims to examine the impact of the Clean India campaign on four cities of India, and in turn, the impact on the tourist flows in these cities. The cities identified for this study are the top five tourist destinations of India during 2019: Delhi, Mumbai, Chennai, Agra and Jaipur. Clean India Mission is an effort to deal with all kinds of solid waste, sanitation and hygiene issues and other forms of pollution. Clean India Mission is an initiative to restore India’s natural beauty by making the country cleaner and pollution-free.

Suggested Citation

  • Perfecto G. Aquino & Mercia Selva Malar Justin & Revenio C. Jalagat, 2021. "Clean India Mission and Its Impact on Cities of Tourist Importance in India," Springer Books, in: Daniel Balsalobre-Lorente & Oana M. Driha & Muhammad Shahbaz (ed.), Strategies in Sustainable Tourism, Economic Growth and Clean Energy, chapter 0, pages 89-107, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-59675-0_5
    DOI: 10.1007/978-3-030-59675-0_5
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