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Developments and Challenges in the Greek Hospitality Sector for Economic Tourism Growth: The Case of Boutique Hotels

In: Strategies in Sustainable Tourism, Economic Growth and Clean Energy

Author

Listed:
  • Aimilia Vlami

    (Affiliate Lecturer of the Hellenic Open University)

Abstract

The hospitality industry is a rapidly evolving market, where the goal now is “differentiation of experience”. This article explores the growth of boutique hotels in Greece, as it is one of the dominant trends in the country's hotel industry. Specifically, it is attempted to determine the structural and functional characteristics of boutique hotels operating in Greece. In that framework, adopting the triangulated method (Secondary and Primary research qualitative and quantitative research) strengthen the complementary nature of the findings and enrich our understanding of the multidimensional and multifaceted status of boutique hotel. The findings of this effort concern the main characteristics of Greek boutique hotels, mainly from a supply perspective. Greek boutique hotels are characterized by low capacity and their location, which is an indispensable “ingredient” of the product, they stand out for their unique design concept, aim and work towards upgraded amenities & tailored services, and usually, invest in providing technology.

Suggested Citation

  • Aimilia Vlami, 2021. "Developments and Challenges in the Greek Hospitality Sector for Economic Tourism Growth: The Case of Boutique Hotels," Springer Books, in: Daniel Balsalobre-Lorente & Oana M. Driha & Muhammad Shahbaz (ed.), Strategies in Sustainable Tourism, Economic Growth and Clean Energy, chapter 0, pages 197-210, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-59675-0_11
    DOI: 10.1007/978-3-030-59675-0_11
    as

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