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The Role of Emotions in Designing Innovative Food Experiences for Consumer Well-Being: Contributions to Design Thinking

In: Design Thinking for Food Well-Being

Author

Listed:
  • Sinem S. Atakan

    (Siena College)

  • Isabella Soscia

    (SKEMA Business School)

Abstract

A great designer is able to understand and satisfy both our material and emotional needs. “Abundance has satisfied, and even over-satisfied, the material needs of millions—boosting the significance of beauty and emotion” (Pink 2006). As our fundamental needs are met, we are increasingly looking for emotionally satisfying experiences (Brown 2008). In order to fulfill consumer needs and produce innovative food experiences that enhance consumers’ well-being, designers should bear in mind that consumers are not only cognitive but also emotional beings and food is an extremely emotion-laden experience due to its symbolic nature.

Suggested Citation

  • Sinem S. Atakan & Isabella Soscia, 2021. "The Role of Emotions in Designing Innovative Food Experiences for Consumer Well-Being: Contributions to Design Thinking," Springer Books, in: Wided Batat (ed.), Design Thinking for Food Well-Being, edition 1, chapter 0, pages 115-136, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-54296-2_8
    DOI: 10.1007/978-3-030-54296-2_8
    as

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