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Sports Distribution and Media Rights

In: Sports Marketing

Author

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  • Sean Ennis

    (University of Strathclyde)

Abstract

The issue of media rights has transformed the nature and process of sport at the elite level. Where once, clubs relied mainly on revenue from ticketing strategy, this has moved to the revenue emanating from the sale of media rights. In essence, this is the way in which sports property owners distribute its sport to ensure that fans have access to live games, events, competitions and also highlights. We note that in some instances, in particular, European football, revenue from this source can generate as much as fifty to sixty per cent of the total revenue stream. We assess the role played by pay-per-view channels since the early 1990s and the business model which they use to retain control over sports media rights. We have seen the arrival of the FAANG (Facebook, Amazon, Apple, Netflix and Google) into the media rights arena. They provide a more flexible and cheaper option for fans and operate a business model which is referred to as “Over-the-Top” (OTT). Essentially, this cuts out the need for a fixed cable or satellite dish. We consider issues such as piracy, streaming and geo-blocking in the latter stages of this chapter.

Suggested Citation

  • Sean Ennis, 2020. "Sports Distribution and Media Rights," Springer Books, in: Sports Marketing, edition 1, chapter 5, pages 101-127, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-53740-1_5
    DOI: 10.1007/978-3-030-53740-1_5
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