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Sports Governance

In: Sports Marketing

Author

Listed:
  • Sean Ennis

    (University of Strathclyde)

Abstract

s The issue of governance has become a major area of concern for all profit and non-profit organisations. The sports sector is no exception. It is now expected that sports bodies and organisations have to adhere to acceptable standards and behaviour around such issues as social responsibility, the environment and ethical considerations. The sector faces its own challenges. While not unique to sport, it exhibits behaviours which can differ somewhat from what we might call “traditional businesses”. Sport, at the elite end, is often referred to as a “results” business. This puts pressure on administrators and coaches to strive for success, come what may. This can lead to bad behaviour in many areas of the sport. Cheating, doping, corruption and match fixing have feature prominently in the sports sector. Arguably this is because the all-consuming desire to win means that individuals and organisations are prepared to engage in behaviours that are not acceptable to society. In this chapter we consider the principles of effective sports governance and examine issues such as accountability, transparency and the need for independent auditing of performance. We assess the criteria that might be used to gauge whether or not a sports organisation practices good governance.

Suggested Citation

  • Sean Ennis, 2020. "Sports Governance," Springer Books, in: Sports Marketing, edition 1, chapter 3, pages 39-73, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-53740-1_3
    DOI: 10.1007/978-3-030-53740-1_3
    as

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