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An Overview of Python

In: Python for Marketing Research and Analytics

Author

Listed:
  • Jason S. Schwarz

    (Google)

  • Chris Chapman

    (Google)

  • Elea McDonnell Feit

    (Drexel University)

Abstract

In this chapter, we cover just enough of Python to get you going. If you’re new to programming, this chapter will get you started well enough to be productive and we’ll call out ways to learn more at the end. Python is a great place to learn to program because its syntax is simpler and it has less overhead (e.g. memory management) than traditional programming languages such as Java or C+ +. If you’re an experienced programmer in another language, you should skim this chapter to learn the essentials.

Suggested Citation

  • Jason S. Schwarz & Chris Chapman & Elea McDonnell Feit, 2020. "An Overview of Python," Springer Books, in: Python for Marketing Research and Analytics, chapter 0, pages 9-45, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-49720-0_2
    DOI: 10.1007/978-3-030-49720-0_2
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