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Content Analysis of Online Travel Reviews

In: Handbook of e-Tourism

Author

Listed:
  • Estela Marine-Roig

    (University of Lleida)

Abstract

In the past decade, the rise of social media, the proliferation of user-generated content (UGC), and, consequently, the effect of electronic word-of-mouth (eWoM) have revolutionized marketing. In tourism, and hospitality, traveler-generated content (TGC), including travel blogs and especially online travel reviews (OTRs), has become a prominent source of information. OTRs hosted on travel-related websites collect information about visitors’ experiences, opinions, and appraisals of places, attractions, activities, products, and services that allows measuring visitors’ perceived image, satisfaction and loyalty. The aim of this chapter is to describe a computerized content analysis of OTRs, from data collection and content analysis. To illustrate the most basic procedures, this study examined a sample of English-language OTRs from TripAdvisor about attractions and activities in Barcelona, Catalonia, between August 17 and December 31, 2017, a period characterized by a terrorist attack and an unrelated independence movement. The results show that serious events had a minimal impact on the city’s image as perceived and shared by reviewers, despite the enormous amount of media coverage of both events.

Suggested Citation

  • Estela Marine-Roig, 2022. "Content Analysis of Online Travel Reviews," Springer Books, in: Zheng Xiang & Matthias Fuchs & Ulrike Gretzel & Wolfram Höpken (ed.), Handbook of e-Tourism, chapter 23, pages 557-582, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-48652-5_31
    DOI: 10.1007/978-3-030-48652-5_31
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    Cited by:

    1. Nadir Al Naqbi & Naill Al Momani & Amanda Davies, 2022. "The Influence of Social Media on Perceived Levels of National Security and Crisis: A Case Study of Youth in the United Arab Emirates," Sustainability, MDPI, vol. 14(17), pages 1-19, August.
    2. Min-Pei Lin & Estela Marine-Roig & Nayra Llonch-Molina, 2022. "Gastronomy Tourism and Well-Being: Evidence from Taiwan and Catalonia Michelin-Starred Restaurants," IJERPH, MDPI, vol. 19(5), pages 1-24, February.

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