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Developments in German e-Tourism: An Industry Perspective

In: Handbook of e-Tourism

Author

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  • Claudia Brözel

    (University of Applied Sciences)

Abstract

The tourism industry is driven by data. Digitization means efficiency and thus cost savings. The tourism industry, as a highly fragmented and complex worldwide industry, has a strong need for data coordination in order to produce and distribute bundles of travel services to customers. Due to their cost structures and the complex process of organizing worldwide transportation in real time, airlines were the first main drivers of digitalization in the travel industry. In Germany, the leisure market was initiated and first driven by state-dominated companies, but subsequently, a significant change in actors and global dependencies can be seen over the course of time. Until today, the recurring themes in the different stages of digitalization are communication formats and the power of various market actors. This has led to a standardization of data exchange formats between various data systems that allows data to be distributed efficiently worldwide and business processes to be completed in real time. This article includes the perspectives of three interview partners who helped shape the development of the German leisure market. It will be shown how the players and drivers of digitization have changed over time but that the key drivers have stayed the same: cost efficiency, data quality, and technical development.

Suggested Citation

  • Claudia Brözel, 2022. "Developments in German e-Tourism: An Industry Perspective," Springer Books, in: Zheng Xiang & Matthias Fuchs & Ulrike Gretzel & Wolfram Höpken (ed.), Handbook of e-Tourism, chapter 7, pages 141-172, Springer.
  • Handle: RePEc:spr:sprchp:978-3-030-48652-5_11
    DOI: 10.1007/978-3-030-48652-5_11
    as

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