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From Entrepreneurship to Eco-preneurship

In: Against Entrepreneurship

Author

Listed:
  • Ove Jakobsen

    (Nord University Business School)

  • Vivi M. L. Storsletten

    (Nord University Business School)

Abstract

In this article we address the difference between entrepreneurship and eco-preneurship with relevance for environmental and social responsibility. We argue against a definition of entrepreneurship which defends principles such as quantitative growth and competition, characterizing the dominating market economic business model. Eco-preneurship, represents a new business model based on qualitative development and cooperation with humans and nature. We introduce philosophy of science as a frame of reference for our reflections. Entrepreneurs denotes reductionism, focusing on things as such (being), while eco-preneurship is based on holism, focusing on processes (becoming). We propose that it is more likely that eco-preneurship within a holistic process perspective is motivated by creating businesses that are far more socially and ecologically responsible than entrepreneurship anchored in the reductionistic product oriented business model.

Suggested Citation

  • Ove Jakobsen & Vivi M. L. Storsletten, 2020. "From Entrepreneurship to Eco-preneurship," Springer Books, in: Anders Örtenblad (ed.), Against Entrepreneurship, edition 1, chapter 9, pages 153-165, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-47937-4_9
    DOI: 10.1007/978-3-030-47937-4_9
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