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The Fairytale of the Successful Entrepreneur: Reasons and Remedies for the Prevalent Ideology of Entrepreneurship

In: Against Entrepreneurship

Author

Listed:
  • Fabiola H. Gerpott

    (WHU—Otto Beisheim School of Management)

  • Alfred Kieser

    (University of Mannheim)

Abstract

Entrepreneurs are modern heroes. What explains their extraordinary popularity? We argue that there are no measurable success factors that predict entrepreneurial mastery. Instead, it is the goal of upholding the entrepreneurial ideology that ensures that those who are successful are celebrated as entrepreneurial role models. We recap the assumptions of the entrepreneurial ideology that sparks the wish to become a successful entrepreneur in many people. The reason to be against the over-glorification of entrepreneurship is that the promises often do not hold; startups neither considerably contribute to economic prosperity nor do they usually make people rich. Accordingly, we critically reflect on research that tries to find the success recipe of entrepreneurship. We also discuss whether a focus on entrepreneurial teams could serve as a remedy.

Suggested Citation

  • Fabiola H. Gerpott & Alfred Kieser, 2020. "The Fairytale of the Successful Entrepreneur: Reasons and Remedies for the Prevalent Ideology of Entrepreneurship," Springer Books, in: Anders Örtenblad (ed.), Against Entrepreneurship, edition 1, chapter 8, pages 133-151, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-47937-4_8
    DOI: 10.1007/978-3-030-47937-4_8
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