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Crowdfunding Prospects in New Emerging Markets: The Cases of India and Bangladesh

In: Advances in Crowdfunding

Author

Listed:
  • Krishnamurthy Suresh

    (Indian Institute of Management Bangalore (IIM B))

  • Stine Øyna

    (University of Agder)

  • Ziaul Haque Munim

    (University of South-Eastern Norway)

Abstract

Crowdfunding is a viable approach to financing start-ups and supporting social causes in advanced economies. The World Bank estimates a vast potential for crowdfunding also in emerging markets. The South Asia region consists of predominantly collectivist societies where helping others through donations is an integral part of prevailing religious obligations and societal norms. Thus, these countries share certain cultural and religious traits that are highly consistent with the principles of crowdfunding. In the current chapter, we explore the history, ongoing activity, and future prospects of crowdfunding in new emerging markets, specifically, India and Bangladesh. We observe that India is largely dominating the crowdfunding activity in the region, which is otherwise limited.

Suggested Citation

  • Krishnamurthy Suresh & Stine Øyna & Ziaul Haque Munim, 2020. "Crowdfunding Prospects in New Emerging Markets: The Cases of India and Bangladesh," Springer Books, in: Rotem Shneor & Liang Zhao & Bjørn-Tore Flåten (ed.), Advances in Crowdfunding, edition 1, chapter 13, pages 297-318, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-46309-0_13
    DOI: 10.1007/978-3-030-46309-0_13
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