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Mining for Prospects

In: The Startup

Author

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  • Jesko von Windheim

    (Duke University)

Abstract

It’s no secret that focusing on customer needs is the key to success in building any business. As entrepreneurship has become an increasingly important part of the U.S. educational curriculum, this aspect has become a mainstay of the courses students take, and the federal government even awards grants for business students/budding entrepreneurs to go out and talk to customers. Sometimes the advice goes a bit overboard. “Make one hundred phone calls to prospective customers and find that crucial need and then fill it!”

Suggested Citation

  • Jesko von Windheim, 2020. "Mining for Prospects," Springer Books, in: The Startup, pages 65-71, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-45078-6_8
    DOI: 10.1007/978-3-030-45078-6_8
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