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Chasing the Unicorn

In: The Startup

Author

Listed:
  • Jesko von Windheim

    (Duke University)

Abstract

As our marketing efforts accelerated, our main focus was the next Optical Fiber Conference, OFC2000 to be held in Baltimore in early March (just a few months after funding Cronos). Brian was determined to make Cronos the star of the show and was investing unimaginably large amounts to do so. Just the booth for the show, a 100-square-foot structure, cost $75,000! We were also spending enormous sums with Brodeur as we meticulously prepared every detail. We needed slide shows and presentation decks, press releases, product documentation, industry backgrounders, company backgrounders, and executive backgrounders. We lined up interviews with reporters and analysts and new customers. Everything revolved around our new positioning as an internet backbone company, a photonics components leader. The preparation alone was exhausting.

Suggested Citation

  • Jesko von Windheim, 2020. "Chasing the Unicorn," Springer Books, in: The Startup, pages 179-188, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-45078-6_19
    DOI: 10.1007/978-3-030-45078-6_19
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