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The Future of Sustainability: Value Co-creation Processes in the Circular Economy

In: The Palgrave Handbook of Corporate Sustainability in the Digital Era

Author

Listed:
  • Beatrice Re

    (University of Bergamo
    University of Pavia)

  • Giovanna Magnani

    (University of Pavia)

  • Antonella Zucchella

    (University of Pavia)

Abstract

The circular economy represents a concrete path toward more sustainable consumption and production modes. It creates value from already existing resources by extending the products’ lifecycle and transforming “waste” into new inputs to be reintroduced in production processes. Shifting from a linear to a circular economic system requires the involvement of both firms and customers. Their joint creation of value through continuous interactions is regarded as co-creation process. The chapter illustrates four case studies of virtuous co-creation practices in “born circular firms”, highlighting key underpinning co-creation mechanisms. In these case studies, customers come to play an active role in closing the loops, highlighting the great potential of co-creation processes in favoring the success of circular firms.

Suggested Citation

  • Beatrice Re & Giovanna Magnani & Antonella Zucchella, 2021. "The Future of Sustainability: Value Co-creation Processes in the Circular Economy," Springer Books, in: Seung Ho Park & Maria Alejandra Gonzalez-Perez & Dinorá Eliete Floriani (ed.), The Palgrave Handbook of Corporate Sustainability in the Digital Era, edition 1, chapter 0, pages 503-527, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-42412-1_25
    DOI: 10.1007/978-3-030-42412-1_25
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