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Engaging Stakeholders as the Essence of Social Responsibility of Small and Medium-Sized Enterprises

In: CSR in Contemporary Poland

Author

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  • Magdalena Kaźmierczak

    (Poznań University of Economics and Business)

Abstract

Corporate social responsibility (CSR) is a concept which assumes stakeholders’ engagement in the life of an organization and the need to take into account their expectations when making business decisions. Organizations implementing CSR identify the stakeholders, their expectations as well as the related opportunities and threats, to consciously manage the relationship with them. This article aims at answering the question of why stakeholders are so important for business organizations, what are their expectations and why a dialogue should be held with them. It also aims at showcasing the importance of stakeholders’ engagement for an effective implementation of the CSR concept, differentiating between levels and forms of the engagement and indicating the standards in this area. The analysis will be based on the available literature of the subject and own empirical research. The results obtained allowed to indicate the most popular forms of stakeholder engagement within the CSR concept in the Polish SME sector.

Suggested Citation

  • Magdalena Kaźmierczak, 2020. "Engaging Stakeholders as the Essence of Social Responsibility of Small and Medium-Sized Enterprises," Springer Books, in: Katarzyna Bachnik & Magdalena Kaźmierczak & Magdalena Rojek-Nowosielska & Magdalena Stefańska & Just (ed.), CSR in Contemporary Poland, pages 103-115, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-42277-6_8
    DOI: 10.1007/978-3-030-42277-6_8
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