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Attitudes of Buyers in Poland Towards Socially Responsible Activities of Enterprises: Results of Pilot Studies

In: CSR in Contemporary Poland

Author

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  • Dorota Teneta-Skwiercz

    (Wroclaw University of Economics and Business)

Abstract

The research problem, to whom the article was devoted, was formulated as the following question: How does the socially responsible activity of the company, in particular the eco-labeling, affects purchasing decisions? To solve this problem from the one hand, the author has made an analysis of existing data from the results of research carried out by various scientific centers all over the world, and on the other hand the author conducted her own pilot studies. The researcher used the following methods: the literature analysis and questionnaire research. The research shows that enterprises that operate unethically have to face consumer objections, which in an extreme case may take the form of a boycott of its products. Socially responsible initiatives of a given subject may be an incentive to purchase its products, although the final decision will often depend on additional factors, such as the quality and price of the product, the area in which the responsible company is involved and finally the type of corporate social responsibility (CSR) tools applied.

Suggested Citation

  • Dorota Teneta-Skwiercz, 2020. "Attitudes of Buyers in Poland Towards Socially Responsible Activities of Enterprises: Results of Pilot Studies," Springer Books, in: Katarzyna Bachnik & Magdalena Kaźmierczak & Magdalena Rojek-Nowosielska & Magdalena Stefańska & Just (ed.), CSR in Contemporary Poland, pages 257-268, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-42277-6_18
    DOI: 10.1007/978-3-030-42277-6_18
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