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The Ends of Desire in Financial Markets

In: The Social Licence for Financial Markets

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  • David Rouch

Abstract

Chapter 2 considered the behavioural power of people’s desires and beliefs about the meaning of the world. For greater recognition of a social licence to make a behavioural difference, it must engage effectively with the prevailing desires and frameworks of meaning in financial markets in a way that strengthens positive reciprocity—an orientation of market relationships that goes beyond their immediate transactional ends, with wider positive results. This chapter considers what they are. The two most plausible candidates for what motivates financial market participants are personal wellbeing (or self-interest) and the wellbeing of others (or altruism). Wellbeing—the experience of human dignity in practice—involves a balance. It goes beyond the false dichotomy between self-interest and altruism, and relies upon broad-based mutuality.

Suggested Citation

  • David Rouch, 2020. "The Ends of Desire in Financial Markets," Springer Books, in: The Social Licence for Financial Markets, chapter 3, pages 69-109, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-40220-4_3
    DOI: 10.1007/978-3-030-40220-4_3
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