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People, Firms, Markets, Behaviour

In: The Social Licence for Financial Markets

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  • David Rouch

Abstract

Addressing the sustainability challenges and relationship fracture identified in Chap. 1 requires behaviour in financial markets that is more other-regarding. To begin to assess whether recognition of a social licence can help, this chapter considers what causes people, firms and markets to behave as they do. It sketches out some of the key aspects of human behaviour that are susceptible to influence by the time people enter financial markets, including people’s desires, the meaning the world holds for them, their habits and mental models, the groups they belong to and the legal structures they inhabit. Financial markets are complex ecosystems of inter-related individuals and groups, so behaviour change would need coordination at multiple levels.

Suggested Citation

  • David Rouch, 2020. "People, Firms, Markets, Behaviour," Springer Books, in: The Social Licence for Financial Markets, chapter 2, pages 37-68, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-40220-4_2
    DOI: 10.1007/978-3-030-40220-4_2
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