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Are Aesthetics and Business Antagonists?

In: The Future of Music

Author

Listed:
  • Guerino Mazzola

    (School of Music, University of Minnesota)

  • Jason Noer

    (University of Minnesota, Department of Theatre Arts & Dance)

  • Yan Pang

    (University of Minnesota, Department of Theatre Arts & Dance)

  • Shuhui Yao

    (School of Music, University of Minnesota)

  • Jay Afrisando

    (School of Music, University of Minnesota)

  • Christopher Rochester

    (School of Music, University of Minnesota)

  • William Neace

    (School of Music, University of Minnesota)

Abstract

We analyze the problematic but very powerful alliance of Artistic expressivity Expressivity artistic artistic expressivity with its Commercial framework commercial framework. For a lot of artists, making money from their art can feel repulsive because (1) selling beauty seems like a contradiction, (2) it is unclear how monetary value can be assigned to an artistic work, and (3) the high art vs. low art, divine versus human paradigm. However, making money from composing is necessary. In this chapter, we will discuss what needs to change to make this more acceptable and look at examples of it working in the past. As artists, we need to remind ourselves that both making and selling are a part of a balanced equation of being a successful artist.

Suggested Citation

  • Guerino Mazzola & Jason Noer & Yan Pang & Shuhui Yao & Jay Afrisando & Christopher Rochester & William Neace, 2020. "Are Aesthetics and Business Antagonists?," Springer Books, in: The Future of Music, chapter 0, pages 209-213, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-39709-8_26
    DOI: 10.1007/978-3-030-39709-8_26
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