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Communication: Using Structures to Send Information

In: The Corporate Energy Strategist’s Handbook

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  • Jimmy Y. Jia

    (George Washington University)

Abstract

Energy concepts are complex enough to begin with that they needn’t be handicapped with poor communications. Ideas are only as effective as their dissemination and eventual adoption. Structured communication improves getting the message across because it encodes the information into a familiar and logical progression. If the receiver recognizes the structure, it decreases the processing time for them to internalize and synthesize the information, enabling faster comprehension and decision-making. Energy strategists need to know how to simplify their message enough to get the gist across, but not too much as to become meaningless, vague generalities. A well-crafted message will strike the balance based on audience needs.

Suggested Citation

  • Jimmy Y. Jia, 2020. "Communication: Using Structures to Send Information," Springer Books, in: The Corporate Energy Strategist’s Handbook, chapter 14, pages 145-157, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-36838-8_14
    DOI: 10.1007/978-3-030-36838-8_14
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