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Disruptive Growth

In: Bending the Law of Unintended Consequences

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  • Richard M. Adler

    (DecisionPath)

Abstract

This chapter examines the challenges of modeling customer behaviors in critical decisions involving disruptive business growth. The example focuses on decisions to build or join Internet marketplaces for business-to-business (B2B) trading, a topic that was introduced in Chap. 2 . Section 11.1 explains the genesis of net markets during the dot-com boom in the late 1990s. Section 11.2 describes our test drive model for critical decisions regarding building or joining net markets, while Sect. 11.3 presents the results from our testing of that solution. Section 11.4 explains why this decision test drive solution is superior to competing analytic approaches.

Suggested Citation

  • Richard M. Adler, 2020. "Disruptive Growth," Springer Books, in: Bending the Law of Unintended Consequences, chapter 0, pages 173-189, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-32714-9_11
    DOI: 10.1007/978-3-030-32714-9_11
    as

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