IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-030-23010-4_17.html
   My bibliography  Save this book chapter

Effectuation and Causation Approaches in Entrepreneurial Marketing: A Set-Theoretical Model

In: Innovation, Technology, and Market Ecosystems

Author

Listed:
  • Pável Reyes-Mercado

    (Anahuac University)

  • Rajeev Verma

    (Chandragupt Institute of Management Patna)

Abstract

This chapter proposes a set-theoretical model to analyse the interplay between causation and effectuation in entrepreneurial marketing (EM). Existing literature offers approaches oriented to understand venture performance but they are exclusive. This chapter takes an inclusive perspective in which there may be an interplay of causation and effectuation across the critical stages of venture evolution: exploration of opportunities and exploitation of opportunities. The proposed model involves analysing the differences between previous approaches but also considers their intersection. In this way, we contribute by considering that the interplay causation-effectuation as a hybrid path to venture performance. Prospects for testing as well as implications for theory and practice are discussed.

Suggested Citation

  • Pável Reyes-Mercado & Rajeev Verma, 2020. "Effectuation and Causation Approaches in Entrepreneurial Marketing: A Set-Theoretical Model," Springer Books, in: Rajagopal & Ramesh Behl (ed.), Innovation, Technology, and Market Ecosystems, chapter 0, pages 347-361, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-23010-4_17
    DOI: 10.1007/978-3-030-23010-4_17
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-030-23010-4_17. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.