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Company Case Study 5: The Value of Values in Economy of Communion Enterprises—Start Up and Governance of Loppiano Prima

In: Intrinsic CSR and Competition

Author

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  • Maria-Gabriella Baldarelli

    (University of Bologna
    University Institute of Sophia)

Abstract

This chapter wants to describe the case that represents the implementation of the passage from weak Corporate social responsibility (CSR) to strong CSR. The case is of “Loppiano Prima”. Loppiano Prima is a small cooperative and from 2004 took the name: “Fattoria Loppiano” and at present is continuing its agricultural activity. I chose this case, because its start up, history and dynamics of governance, represent the implementation of communion and fraternity principles. The period considered is up to 2007, because it had been a very interesting management problem to solve and the decision-making process showed the dimensions of strong CSR and intrinsic motivations.

Suggested Citation

  • Maria-Gabriella Baldarelli, 2020. "Company Case Study 5: The Value of Values in Economy of Communion Enterprises—Start Up and Governance of Loppiano Prima," Springer Books, in: Walter Wehrmeyer & Stéphanie Looser & Mara Del Baldo (ed.), Intrinsic CSR and Competition, chapter 0, pages 201-214, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-21037-3_12
    DOI: 10.1007/978-3-030-21037-3_12
    as

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