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Museums and Technology for Value Creation

In: Technology and Creativity

Author

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  • Mauro Romanelli

    (University of Naples Parthenope)

Abstract

As information-based, knowledge-oriented and technology-enabled organisations, museums should contribute to sustaining value co-creation and service innovation, encouraging the participation of audience by enhancing experience and interactions, promoting user-generated content, driving participants to create knowledge on cultural heritage. The chapter aims to explain how museums utilise technology in order to promote value co-creation strengthening the participation of the audience in cultural heritage content. As organisations that use and develop technology for value and knowledge creation, museums rediscover themselves as knowledge-driven and value-oriented communities that rely on museum informational professionals as user-centred mediators that meet the changing needs of users that act as co-producers of cultural heritage content. As audience- or collection-driven organisations, museums emerge as social spaces for innovation and select different pathways for value co-creation developing web, digital, interactive, virtual technologies and environments in order to involve the users as active participants in museums as communities within cultural and social ecosystems.

Suggested Citation

  • Mauro Romanelli, 2020. "Museums and Technology for Value Creation," Springer Books, in: Jesper Strandgaard Pedersen & Barbara Slavich & Mukti Khaire (ed.), Technology and Creativity, chapter 0, pages 181-210, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-17566-5_8
    DOI: 10.1007/978-3-030-17566-5_8
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