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The Philosophy of Science Viewpoint: Scientific Realism

In: Research Methodology in Marketing

Author

Listed:
  • Martin Eisend

    (European University Viadrina)

  • Alfred Kuss

    (Freie Universität Berlin)

Abstract

Assessments of research methods and recommendations for scientific work obviously depend on assumptions about the chances and limits of scientific knowledge, as well as on the aims and conditions of scientific research. In the course of the history of science and the development of marketing research, there have been various views on the philosophy of science, which cannot all be presented and discussed here at length. The authors of this book refer to the view of scientific realism. This position takes into account important experiences from the history of science that correspond well with today’s research practice, and is probably the dominant view today. Some references to earlier approaches in marketing (critical rationalism, relativism) follow, to illustrate the specific features of scientific realism. This chapter also includes the critical reflection of several important aspects of scientific realism (underdetermination of theories, pessimistic induction, context and knowledge) in the second part (Sect. 3.2) of this chapter.

Suggested Citation

  • Martin Eisend & Alfred Kuss, 2019. "The Philosophy of Science Viewpoint: Scientific Realism," Springer Books, in: Research Methodology in Marketing, chapter 3, pages 59-81, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-10794-9_3
    DOI: 10.1007/978-3-030-10794-9_3
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