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Research Ethics and Research Practice

In: Research Methodology in Marketing

Author

Listed:
  • Martin Eisend

    (European University Viadrina)

  • Alfred Kuss

    (Freie Universität Berlin)

Abstract

From time to time, scandals triggered by the unethical behavior of scientists (e.g. plagiarism or falsification of data) generate significant notoriety, even grabbing the attention of the public at large. Often associated with this is the deterioration of trust in science. The scientists who are responsible for the scandals typically suffer from severe consequences, such as the retirement of academic degrees or the end of their professional careers. This chapter first outlines principles and relevance of research ethics. Even negligence and minor inaccuracies in the research process can be ethically problematic, as they impair the accuracy of research results, with potentially significant consequences for further research and application. Therefore, the second part of this chapter presents and discusses several problems that frequently occur in empirical research.

Suggested Citation

  • Martin Eisend & Alfred Kuss, 2019. "Research Ethics and Research Practice," Springer Books, in: Research Methodology in Marketing, chapter 10, pages 211-233, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-10794-9_10
    DOI: 10.1007/978-3-030-10794-9_10
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