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Presentation of Qualitative Data—Data Visualization

In: Excel Data Analysis

Author

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  • Hector Guerrero

    (Mason School of Business)

Abstract

Chapters 2 and 3 focused on approaches for collecting, presenting, and analyzing quantitative data. In Chap. 5 , we turn our attention to qualitative data. Quantitative data is simple to identify; for example, sales revenue in dollars, number of new customers purchasing a product, and number of units of a SKU (Stock Keeping Unit) sold in a quarter. Similarly, qualitative data is easily identifiable. It can be in the form of very diverse variables; for example, date of birth, country of origin, gender, and revenue status among a sales force (1st, 2nd, etc.).

Suggested Citation

  • Hector Guerrero, 2019. "Presentation of Qualitative Data—Data Visualization," Springer Books, in: Excel Data Analysis, edition 2, chapter 0, pages 103-143, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-01279-3_4
    DOI: 10.1007/978-3-030-01279-3_4
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