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Attention Speculation and Political Bubbles

In: Reality Lost

Author

Listed:
  • Vincent F. Hendricks

    (University of Copenhagen)

  • Mads Vestergaard

    (University of Copenhagen)

Abstract

We live in an increasingly mediatized world. Mediatization refers to the tendency of societal institutions to be more and more dependent on the media and adapt themselves to its conventions and to media logic (Hjarvad 2008). In a mediatized society, the media veritably establish the conditions for social interactions and relationships, commerce and marketing, science and debate, and activism and politics. When political activists protest or organize a demonstration in order to send a political message, it is essential to get media coverage. The message must be heard by people and parties other than the activists themselves. There is no point in “Occupying Wall Street” unless documented and disseminated. Mediatization provides social and political actors with a strong incentive to act according to the media’s precepts.

Suggested Citation

  • Vincent F. Hendricks & Mads Vestergaard, 2019. "Attention Speculation and Political Bubbles," Springer Books, in: Reality Lost, chapter 0, pages 35-48, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-00813-0_3
    DOI: 10.1007/978-3-030-00813-0_3
    as

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