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Dealing with Different Cultures: Overcoming Challenges of Service Design in a Multicultural World

In: Service Design and Service Thinking in Healthcare and Hospital Management

Author

Listed:
  • Neena Gupta-Biener

    (FH Joanneum Gesellschaft mbH)

  • Sanjeev Kanoria

    (Advinia Health Care Limited)

  • Karin Messer-Misak

    (FH Joanneum Gesellschaft mbH)

Abstract

High rates of migration in the UK, Germany, and Austria present huge challenges for service design and delivery in these countries. How can we ensure effectiveness, efficiency, and access to healthcare system for immigrants? What kind of product-service design is needed to overcome the barrier of language and culture in universal healthcare system? In a digital age, what kinds of tools are needed that are culturally sensitive and user-friendly? What technologies in industry 4.0 can help to bridge the gap between provider and user and between practitioner and patient? This chapter would discuss these aspects based on two case studies on product-service design developed and tested in Austria and in the UK.

Suggested Citation

  • Neena Gupta-Biener & Sanjeev Kanoria & Karin Messer-Misak, 2019. "Dealing with Different Cultures: Overcoming Challenges of Service Design in a Multicultural World," Springer Books, in: Mario A. Pfannstiel & Christoph Rasche (ed.), Service Design and Service Thinking in Healthcare and Hospital Management, pages 525-535, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-00749-2_29
    DOI: 10.1007/978-3-030-00749-2_29
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