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Methods and techniques: an overview of the main issues

In: Business Research Projects for Students

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  • A. D. Jankowicz

    (Teesside Business School)

Abstract

People use methods like pilots fly planes. A largish minority, usually those who haven’t done a project before, view their data-gathering as a matter of barnstorming, and fly by the seat of their pants. ‘We’ll take her up for a spin old boy, it’s piece of cake really, nothing to it.’ In other words, they may underestimate the technical requirements of the method or methods which they plan to adopt. An interview, for example, is just a conversation with a purpose, and we all conduct conversations every day, don’t we? A questionnaire is just a list of questions to which we want answers: what could be simpler than that?

Suggested Citation

  • A. D. Jankowicz, 1991. "Methods and techniques: an overview of the main issues," Springer Books, in: Business Research Projects for Students, chapter 0, pages 157-177, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4899-3384-3_10
    DOI: 10.1007/978-1-4899-3384-3_10
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