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Defining the Digital Transformation Program

In: Digital Transformation Success

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  • Michael Schank

Abstract

We’ll explore the critical role of building a digital strategy as the foundation for successful digital programs. When articulating a digital strategy, it’s essential to consider key trends that are reshaping business models and transforming how organizations operate. These trends encompass new innovation models, a heightened focus on the customer, and the recognition of data as a strategic asset.

Suggested Citation

  • Michael Schank, 2023. "Defining the Digital Transformation Program," Springer Books, in: Digital Transformation Success, chapter 0, pages 45-61, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4842-9816-9_3
    DOI: 10.1007/978-1-4842-9816-9_3
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