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Shine the Light

In: Achieving Business Agility

Author

Listed:
  • John Orvos

Abstract

You can shine the light on a new way to make product decisions that will best deliver customer value. Your task at this stage is to demonstrate how the executives from the four customer-facing pillars, delivery, finance, marketing, and channels, can benefit from a new operating model to address the company problem. You will, therefore, need to take action as the first step toward this change by illuminating how each executive will benefit by improving their operating model to be solve the company problem.

Suggested Citation

  • John Orvos, 2019. "Shine the Light," Springer Books, in: Achieving Business Agility, chapter 0, pages 43-70, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4842-3855-4_3
    DOI: 10.1007/978-1-4842-3855-4_3
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