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Turning Your Innovations into Commodities

In: The Customer Trap

Author

Listed:
  • Andrew R. Thomas
  • Timothy J. Wilkinson

Abstract

Management gurus, consultants, the business press, politicians, educators, and so many others are hell-bent on getting as many people as possible to buy into the idea that innovation is the answer. At one level, such passion makes a lot of sense. For capitalism to flourish, growth is needed. Growth is fueled by new processes, products, and services, which challenge the status quo. Theoretically, this is all good: the economy expands, and innovative companies thrive. Competition forces the laggards to catch up or they go out of business. And the cycle starts anew.

Suggested Citation

  • Andrew R. Thomas & Timothy J. Wilkinson, 2015. "Turning Your Innovations into Commodities," Springer Books, in: The Customer Trap, edition 0, chapter 0, pages 27-44, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4842-0385-9_3
    DOI: 10.1007/978-1-4842-0385-9_3
    as

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