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Staying Local and Independent

In: The Customer Trap

Author

Listed:
  • Andrew R. Thomas
  • Timothy J. Wilkinson

Abstract

Following the 10 Percent Rule and staying out of the Customer Trap requires a high level of discipline and awareness. It is even harder to stand one’s ground when the conventional wisdom seems to be moving inexorably toward scale and efficiency when it comes to dealing with customers. Everyone who grew up in the 1970s—or before—can remember conversations in which people bragged about how much they paid for something. To have paid more for a product indicated that a higher-quality item had been purchased. It was a symbol of status that people would brag about. Not anymore. For many years, bragging rights have gone to the person who got a good price, a fabulous discount, a great deal.

Suggested Citation

  • Andrew R. Thomas & Timothy J. Wilkinson, 2015. "Staying Local and Independent," Springer Books, in: The Customer Trap, edition 0, chapter 0, pages 149-158, Springer.
  • Handle: RePEc:spr:sprchp:978-1-4842-0385-9_10
    DOI: 10.1007/978-1-4842-0385-9_10
    as

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