IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-1-4842-0370-5_7.html
   My bibliography  Save this book chapter

Cost of Sales and Marketing Model: Calculate the Cost of Doing Business

In: Financial Modeling for Business Owners and Entrepreneurs

Author

Listed:
  • Tom Y. Sawyer

Abstract

Startup companies have two primary cost drivers: sales/marketing and product development. The cost of sales and marketing is the cost the company incurs to implement its sales and marketing strategy. A financial model, in and of itself, cannot define or articulate strategies for selling and marketing of products and services. It can, however, model the application of resources to the implementation of these strategies. The Cost of Sales and Marketing (COSM) model quantifies and forecasts amounts and timing of resources applied to the implementation of the company’s sales and marketing strategy.

Suggested Citation

  • Tom Y. Sawyer, 2015. "Cost of Sales and Marketing Model: Calculate the Cost of Doing Business," Springer Books, in: Financial Modeling for Business Owners and Entrepreneurs, chapter 0, pages 127-155, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4842-0370-5_7
    DOI: 10.1007/978-1-4842-0370-5_7
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-1-4842-0370-5_7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.