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Reliability Alpha, Principal Component Analysis, and Exploratory Factor Analysis

In: Statistical Analysis of Management Data

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  • Hubert Gatignon

    (INSEAD)

Abstract

In this chapter, we discuss the issues involved in building measures or scales. We focus the chapter on two types of analysis: (1) the measurement of reliability with Cronbach’s alpha and (2) the verification of unidimensionality using factor analysis. We concentrate on exploratory factor analysis (EFA) and we only introduce the notion of confirmatory factor analysis. In the next chapter, we develop in detail the confirmatory factor analytic model and examine the measures of convergent and discriminant validity.

Suggested Citation

  • Hubert Gatignon, 2014. "Reliability Alpha, Principal Component Analysis, and Exploratory Factor Analysis," Springer Books, in: Statistical Analysis of Management Data, edition 3, chapter 0, pages 31-76, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4614-8594-0_3
    DOI: 10.1007/978-1-4614-8594-0_3
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