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Introduction

In: Statistical Analysis of Management Data

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  • Hubert Gatignon

    (INSEAD)

Abstract

This introduction presents important insights into the basic learning philosophy that underpins the presentation style of the statistical methods and techniques explored in this book. It discusses the types of measurements that are available to researchers and how these measurements often determine what statistical methods may be used to analyze particular data. Indeed, as this first chapter describes, the nature of the measurement scales has determined the structure of this book.

Suggested Citation

  • Hubert Gatignon, 2014. "Introduction," Springer Books, in: Statistical Analysis of Management Data, edition 3, chapter 0, pages 1-8, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4614-8594-0_1
    DOI: 10.1007/978-1-4614-8594-0_1
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