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Culture Driven Values

In: International Consumer Behavior in the 21st Century

Author

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  • A. Coskun Samli

    (University of North Florida)

Abstract

In this book, I take the position that the basic culture does determine personality. Personality, by definition, dictates certain preferences. Regardless of their nature, these preferences, in many different types, provide order and direction to individual lives. Because of their preferences, individuals prioritize their options of buying and using products and services. In doing so, they emphasize or de-emphasize their efforts and establish and pursue certain lifestyles. By definition, when “like” individuals practice certain “like” behavior patterns and lifestyles, cultures emerge and become rather all encompassing. As a result, various cultures show varying values, and connected to this, varying behavior patterns. These varying behavior patterns indicate and reinforce culture-related consumer behavior, which must be the starting point for international marketers.

Suggested Citation

  • A. Coskun Samli, 2013. "Culture Driven Values," Springer Books, in: International Consumer Behavior in the 21st Century, edition 127, chapter 0, pages 37-45, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4614-5125-9_4
    DOI: 10.1007/978-1-4614-5125-9_4
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