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IT Strategy for McDonald’s

In: Information Strategy Design and Practices

Author

Listed:
  • Sanjay Mohapatra

    (Xavier Institute of Management)

  • Ranjan Prasad Singh

    (Enterprise System Solutions (P) Ltd)

Abstract

The case deals with integration of business model and information strategy for a multi-national organization across different continents. The case also explains how IS is strategically used in ensuring that internal production processes and quality of deliverables remain consistent in a service-oriented fast food chain. By implementing IS, compliances to defined processes are ensured which helps in seeking formal or organized information before taking decisions. The case can be discussed in Information Strategy course as well as in Marketing Management courses. Also, the case can be used in MIS classes in MBA to explain monitoring processes being supported by IS. The data for the case have been compiled from field visits to different outlets of McDonald’s and holding discussions with executives working with McDonald’s and their customers as well as vendors. The objectives of the case are

Suggested Citation

  • Sanjay Mohapatra & Ranjan Prasad Singh, 2012. "IT Strategy for McDonald’s," Springer Books, in: Information Strategy Design and Practices, edition 127, chapter 0, pages 299-318, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4614-2428-4_8
    DOI: 10.1007/978-1-4614-2428-4_8
    as

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