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Research: Specific Cases

In: Proactive Intelligence

Author

Listed:
  • John J. McGonagle

    (The Helicon Group)

  • Carolyn M. Vella

    (The Helicon Group)

Abstract

When doing your research you cannot ignore the benefits of primary research. But good primary research does not just mean going up to someone and talking to them. If you are going to interview people over the telephone, you have to prepare your approach and allow the significant time this approach entails. With respect trade shows, as well as industry conferences, they represent a potentially great opportunity to collect primary data on your competitors. However, this too requires careful preparation, preparation here is essential, whether you are working the show on your own or are accompanying a group of co-employees. As for the Internet, a continually changing resource, we provide you with a series of rules on dealing with the Internet to protect you.

Suggested Citation

  • John J. McGonagle & Carolyn M. Vella, 2012. "Research: Specific Cases," Springer Books, in: Proactive Intelligence, edition 127, chapter 0, pages 97-108, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4471-2742-0_8
    DOI: 10.1007/978-1-4471-2742-0_8
    as

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