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Respond Internally: Organizational Alignment

In: Collaboration and Co-creation

Author

Listed:
  • Gaurav Bhalla

    (Knowledge Kinetics, Inc.)

Abstract

There is no such thing as a free lunch, especially when it comes to designing and implementing collaboration and co-creation programs. Call it what you may — crowdsourcing, wikinomics, wisdom of crowds, or we-think — it is fanciful to believe that collaborative innovation projects happen spontaneously, with a minimum amount of effort or organization. Penguin Publishing discovered this the hard way when it tried producing a book relying exclusively on the ability of volunteer authors to self-organize and synchronize their contributions. As Box 6.1 illustrates, a million penguins enthusiastically thrashing away on computer keyboards, on their own are unlikely to produce literature to rival Shakespeare, let alone best him.

Suggested Citation

  • Gaurav Bhalla, 2010. "Respond Internally: Organizational Alignment," Springer Books, in: Collaboration and Co-creation, chapter 0, pages 99-121, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4419-7082-4_6
    DOI: 10.1007/978-1-4419-7082-4_6
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