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The Firm as a Bundle of Competencies: Understanding the Depth and the Breadth of Our Capabilities

In: The Delta Model

Author

Listed:
  • Arnoldo C. Hax

    (Massachusetts Institute of Technology)

Abstract

There are two very different tasks that we have to address to perform the strategic analysis required in the Delta Model. The first one is to look into the demand side of the business, which leads to Customer Segmentation and Customer Value Proposition, the subject that we covered in the previous chapter. The essence of that analysis is to break the total marketplace into elements that allow us to target the individual needs of the customers in the most effective way.

Suggested Citation

  • Arnoldo C. Hax, 2010. "The Firm as a Bundle of Competencies: Understanding the Depth and the Breadth of Our Capabilities," Springer Books, in: The Delta Model, chapter 0, pages 75-91, Springer.
  • Handle: RePEc:spr:sprchp:978-1-4419-1480-4_4
    DOI: 10.1007/978-1-4419-1480-4_4
    as

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