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The Elevator Pitch

In: The 12 Magic Slides

Author

Listed:
  • Paul M. Getty

Abstract

The first and perhaps most important tool in your presentation materials is the elevator pitch. In its most simple terms, an elevator pitch is a brief summary of your business that is developed to entice an investor to want to hear more. It is short enough to be told as you ride in an elevator with a prospective investor. Hence the name.

Suggested Citation

  • Paul M. Getty, 2014. "The Elevator Pitch," Springer Books, in: The 12 Magic Slides, chapter 0, pages 69-86, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4302-6485-9_5
    DOI: 10.1007/978-1-4302-6485-9_5
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