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Building External Validation

In: The 12 Magic Slides

Author

Listed:
  • Paul M. Getty

Abstract

In Chapter 1, I discussed the importance of including a discussion of customer validation in your investor presentations. To convince investors to back you, you need credible third-party confirmation that your solution is not just good but viable in the marketplace. In this chapter, I would like to go into greater detail on how this is best accomplished. To recap, I presented the following hierarchy of validation sources:

Suggested Citation

  • Paul M. Getty, 2014. "Building External Validation," Springer Books, in: The 12 Magic Slides, chapter 0, pages 25-34, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4302-6485-9_2
    DOI: 10.1007/978-1-4302-6485-9_2
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