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Women Business Owners

In: Exporting

Author

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  • Laurel J. Delaney

Abstract

I want to start this chapter with a story that relates to businesswomen in the world marketplace. Forty years ago, Harvard Professor Theodore Levitt was conducting a case discussion in his marketing class about a person’s rise in the workplace. The fact that the person in this particular case was a woman was disguised to the students, who were predominantly men.

Suggested Citation

  • Laurel J. Delaney, 2013. "Women Business Owners," Springer Books, in: Exporting, chapter 0, pages 455-466, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4302-5792-9_27
    DOI: 10.1007/978-1-4302-5792-9_27
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